PeiGEO User Guide
Everything you need to get started with PeiGEO, from sign-up to your first shareable report.
Quick Start
Sign up
Register with email or Google. Your new workspace receives complimentary credits to try a basic monitoring cycle.
Create a brand
Enter the brand name, website, and industry. You can optionally add up to 5 competitors. The system will auto-generate 40 tracking questions based on this info.
Review / edit tracking questions
Check the auto-generated questions in the Question Bank. You can delete, edit, or add questions manually to better match your business.
Run a collection
Click "Run Now" on the brand overview page, or set up a recurring schedule under "Scheduled Collection". You'll get AI model answers and visibility scores within minutes.
View results and generate a report
Check visibility scores and competitor comparisons in "Overview", read raw AI answers in "AI Answers", and generate a shareable PDF report with one click.
Core Concepts
Tracking questions
A set of questions the system asks AI models on behalf of your customers — covering category recommendations, comparisons, and other real-world scenarios — to observe whether and how your brand gets mentioned.
AI visibility score
A 0-100 score combining mention rate, ranking position, and sentiment, weighted together. It reflects your brand's overall performance in AI answers and updates after every collection run.
Visibility
Active mention rate: the denominator counts only generic and competitor-comparison questions, excluding direct/negative questions where the brand name is already in the prompt (a guaranteed hit). This better reflects whether AI naturally recalls your brand. The "total mention rate" shown on Overview covers all question types and is for reference only.
Sentiment analysis
The sentiment distribution (positive / neutral / negative) of AI's mentions of your brand. Percentages are based on answers that actually mentioned your brand in the latest collection run; questions with no mention are excluded.
Brand ranking
Active average rank: only counts your brand's position in generic and competitor-comparison questions where AI actively mentioned it — lower is better. Excludes direct/negative questions, where AI is essentially guaranteed to rank your brand #1, since the brand name is already in the prompt. This gives a more honest read of your competitive position.
Competitor comparison / SOV
Compares your brand against competitors in the same space. SOV (Share of Voice) measures what percentage of total mentions over the last 30 days each brand accounts for.
AI Recognition Check
An independent mechanism separate from regular tracking questions: it asks each model offline whether it recognizes your brand, measuring native brand awareness in the model's training data. Costs 2 credits per model and is not included in the overall visibility score.
Credits
Charges are based on actual AI model calls. Purchased credits never expire; sign-up credits expire according to the stated validity period and are used before purchased credits.
Common Tasks
Add or edit competitors
Click "Edit" on the brand detail page to add or remove competitors in the competitor management section. After changing competitors, we recommend regenerating tracking questions for more accurate comparisons.
Set up scheduled collection
Configure the run schedule (days of week, time) and model selection under the "Schedule" tab on the brand detail page. The system triggers collection automatically, consuming credits the same way manual runs do.
Generate and share reports
Select a brand and date range on the "Reports" page to generate a report. You can replace it with your own logo, then generate a share link customers can view without signing up (optionally password-protected).
Buy credits
Check your balance and transaction history in the credit account section under "Settings". Credit packages are one-time purchases, not subscriptions — purchased credits never expire.