Answer Engine Optimization (AEO): What It Is and How to Do It
A clear definition of AEO, how it relates to GEO and SEO, and a checklist you can apply.
Practical guides on AI visibility monitoring and GEO (Generative Engine Optimization).
A clear definition of AEO, how it relates to GEO and SEO, and a checklist you can apply.
Seven practical steps to improve how ChatGPT mentions your brand, and how to check that they work.
Why LLMs recommend certain brands, two ways they learn about you, and a checklist to improve it.
How AI search differs from classic SEO, how AI chooses sources, five practical actions, and how to measure results.
With web search, a model looks up pages before answering; without it, it relies on training knowledge alone. What that means for brand visibility and how to monitor it.
More users now ask DeepSeek and Qwen directly. This guide covers how to design questions, compare competitors, how often to collect, and how to hand results to clients.
Ask DeepSeek for a good tool and your brand is missing? Before rewriting your website, work through this checklist one item at a time.
SEO, AEO and GEO overlap more than the acronyms suggest. Here is what each one optimizes, where the answer appears, how to measure it, and how to decide where to spend effort.
"GEO" means different things in marketing. Here is what the term means, how it differs from geo-targeting, and what a GEO marketing program actually involves.
A practical guide to measuring whether ChatGPT, Perplexity and Gemini mention your brand: what to measure, how to build a question set, and why one-off manual checks mislead you.
GEO (Generative Engine Optimization) is the practice of getting a brand mentioned, and described well, in AI-generated answers. The meaning, how it works, how it differs from SEO, and where to start.
You can't edit an AI's answer, but you can change what it draws on. A step-by-step playbook for earning more, and better, mentions in ChatGPT, Gemini and Perplexity.
PeiGEO tracks how ChatGPT, Gemini, Perplexity, DeepSeek and Qwen mention your brand. Here is what it measures, how it works end to end, and who it is for.
A practical structure for client-facing AI visibility reports: what to show, how to set expectations, and how to deliver them under your own brand.
Perplexity answers from live web sources, so a missing brand usually means missing coverage on the pages it retrieves. Here are the usual causes and what to check first.
AI Overviews sit inside search results and change by query, location and time. Here is how to sample them sensibly, and where chat-assistant monitoring fits alongside.
What an AI visibility score actually measures, why direct brand questions distort it, and how to read the number without fooling yourself.